“A Simple Tip for Marketing – Attractive and Unique Content is Always Chosen on Social Networks”
You have spent a lot of energy and time writing creative articles. After posting on social media accounts and on your blog website, you even made sure that it is highly optimized for search engines. However, the number of views and subscribers is not as expected.
So, here you should know that in the content-saturated world, simply creating unique articles is not enough.
This is the point where Content Syndication for SEO emerges as a ray of hope for marketers looking to enhance their reach through content in a cost-effective manner. Content syndication allows you to distribute your content across various platforms, expanding your reach without the pitfalls of plagiarism. By leveraging strategic partnerships and syndication networks, you can amplify your message, drive more traffic, and enhance your brand’s visibility.
In this blog, we’ll explore how you can effectively use content syndication to reach more users while safeguarding your original content from plagiarism issues.
| Do you know? Using content syndication benefits, you can make your best content into an effective tool for generating leads. This strategy will help you reach a wide audience. According to research by IntoTheMinds, 65% of B2B marketers increased the reach of their content marketing initiatives by utilizing content syndication. |
What is Content Syndication?
Content Syndication in simple language is when the user posts content from one website to a third-party platform with appropriate permissions and attributions to enhance the market reach.
Below are definitions of Content Syndication:
- Content Syndication (Marketing): The process of republishing content on third-party sites to reach a broader audience and drive traffic back to the original source.
- Content Syndication (SEO): A strategy where content is distributed across multiple platforms to enhance visibility and improve search engine rankings.
- Content Syndication (Media): Sharing digital content like articles, videos, or podcasts with partner websites to increase brand exposure and audience engagement.
- Content Syndication (Business): A method used by businesses to distribute their content through various channels to attract potential leads and boost brand awareness.
- Content Syndication (Publishing): The practice of licensing content to other publishers or websites, expanding its reach and attracting new readership.
How To Do Content Syndication?
Check out the detailed steps of how Content Syndication for SEO works:
Step 1: Creating Original Content
The original content created can be in any form like blogs, articles, infographics, videos, etc.
Step 2: Content Syndication Network
To republish the content on the third-party websites, the content creator or owner then collaborates with the other websites or web content syndication partners. These collaborations are controlled by contracts that outline the terms of usage for the online work, including whether or not it can be free and easy to syndicate if the content will be edited, and how the original author will be credited.
Step 3: Republishing Content
The original content is then republished by third-party content syndication services as a part of a syndication network. Various methods are there for achieving this:
Full Syndication: The entire content is republished.
Partial Syndication: Only certain parts of the content are republished with a link to the original content.
RSS Feeds: Content is automatically sent from the original website to the syndication website via RSS feeds.
An increase in traffic and visibility is the main advantage for the original content provider. The content can reach a larger audience because it is accessible on several content syndication platforms.
| 30% -B2B professionals accept that content Syndication is the most successful lead-generation strategy When it comes to content syndication, 79% of marketers work with at least one service provider. According to 47% of marketers, there is a great demand for content syndication and they want to allocate more resources towards it. |
Benefits of Content Syndication
You might be wondering “Why should I prefer to use content syndication when already my content generates traffic?”.
Content marketing efforts do not end at having more traffic in your content. When you decide to syndicate content, you can distribute it in a way directly to your email subscribers and clients.
Check how the content syndication strategy decreases the manual methods of content promotion. Through a proactive approach, it will bridge the gap between lead nurturing and lead conversion.
The benefits of content syndication for small businesses are:
#1 Enhanced Reach and Visibility
You can reach a wider audience by using content syndication. Outbrain claims that B2B Content Syndication = More Leads. When the content appears on popular websites, it can greatly increase your exposure and attract new readers and customers.
#2 Better Results for Search Engine Optimization
More hyperlinks to the original content can result from successful content syndication and SEO best practices. These backlinks, if originating from reliable websites, can raise the authenticity of your website and also increase search engine ranking.
#3 Brand Establishment and Engagement
A content creator can keep his brand as an expert in the industry with consistent syndication. Regularly appearing on trustworthy platforms enhances the reputation and credibility of your brand.
#4 Cost-Effective Advertising
When compared to typical advertising patterns, content syndication is a comparatively cost-effective way to post related content and develop your brand. By using the old content, the user can save the time and money required to produce new content.
#5 Lead Generation
Content syndication is a useful lead-generation tactic because it helps to reach a wider audience. It presents your company to prospective clients who might not have otherwise known you.
#6 Feedback and Insights
Featuring the original content on external websites or posting it on a guest blogging platform might allow insightful data about how audiences engage with it and how it can be beneficial. By using this input, you can improve the content strategy and determine what appeals to your target audience.
Content Syndication vs Plagiarism: Two Sides of the Coin
Content syndication itself is not plagiarism, as long as it is conducted properly. The main difference between content syndication vs. plagiarism involves:
Plagiarism: it involves copying and pasting someone else’s work and presenting it as your own without giving them credit or taking permission.
Content Syndication: involves republishing your own content on a third-party platform with prior permission and with a backlink of the original source.
Search engines can differentiate the syndicated content and plagiarised content with their advanced algorithms and canonical tags. This will importantly highlight the source content.
“Having reliable collaborators for your content syndication boosts public confidence in what you have to offer.”
How you can effectively use content syndication while safeguarding your original content from plagiarism issues?
Content syndication is a strategic approach to republishing your original content on other websites to reach a broader audience. However, it’s vital to protect your content from plagiarism and ensure that it doesn’t negatively impact your SEO. Here are three effective solutions to achieve this:
1. Use Canonical Tags
- Definition and Purpose: A canonical tag is an HTML element that helps webmasters prevent duplicate content issues in the search engine index. It does this by specifying the “original” version of a web page to search engines. The “rel=canonical” tag should be used on the URL of the syndicated content. This would effectively tell the search engines that the page they’re crawling is a syndicated one, suggests G2 Learning.
- How to Use: When your content is syndicated on another site, ensure that the site includes a canonical link pointing back to the original content on your website. This tells search engines that your site is the original source, helping to safeguard your content’s uniqueness and SEO value.
2. Negotiate Syndication Terms
- Create Clear Agreements: Before agreeing to syndicate your content, negotiate terms that protect your original content. These terms can include:
- Attribution: The syndicating site must give clear credit to you as the original author and include a direct link back to your original content.
- Content Snippets: Instead of syndicating the full article, they could publish a summary or an excerpt, encouraging readers to visit your site for the full content.
- Timing: Delay the syndication until after your content has been indexed by search engines. This can help ensure that your site retains the SEO benefits of being the original publisher.
3. Leverage Digital Content Management Tools
- Implement Tools and Services: There are several digital tools and services designed to monitor the web for copies of your content. Utilizing these can help you identify and address plagiarism effectively. Some tools include:
- Copyscape: A tool for checking if your content has been copied elsewhere on the internet.
- Google Alerts: Set up alerts for unique sentences or phrases from your content. Google will notify you if it finds these phrases elsewhere on the web. Google Alerts is a versatile tool that can be effectively used to monitor the internet for unapproved content syndication, thereby helping to solve plagiarism issues.
- Proactive Monitoring: Regularly check these tools and services for potential instances of your content being republished without proper attribution or in violation of your syndication agreements.
Final Words
Content syndication is one of the effective marketing strategies that can help you boost conversions, generate more leads, and enhance traffic. Producing top-notch content and selecting the appropriate syndication partners are essential whether you decide to go for a paid or organic content syndication. When done correctly, content syndication strategies can expand your branch’s reach and boost your business growth effectively.
