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In the web design industry, content writing is not a popular choice. People often think that web designers are creators themselves and they know how to make their whole website. So why would they need help with content?
Well, the truth is that the web design industry needs marketing to get clients, and publishing content on different platforms is an effective way to attract eyeballs. And there are a lot more reasons other than that.
If you are from the web designing industry or a web design agency and looking for content writing services, this article is for you. We have jotted down different types of content writing services that the web design industry needs. But before that, let’s tackle the basic question first.
Why Content Writing Matters For Web Designers?
There are many industries that work on the front end of the internet. For example, the influencers industry. They work at the forefront and hence do not require marketing through content that much. But that is not the case with the web design industry.
Web designers make great websites or refurbish them. Once their job is done, they go in the dark. Even when lakhs of visitors come to a website daily, they don’t know who made the website. That is why web designers need more exposure, and good content can help them in getting that exposure.
If you are a web designing agency or even a solo web designer, content can help you with the following:
- Exposing your work to fresh eyeballs. More and more people will know who you are and what you do.
- People who already know only the basics about your work will know about all services that you provide.
- People who need your services will know how to contact you, what to expect from you, and what to pay you.
Types of Content Web Design Agencies Require:
By now, you know that content writing is important. It’s an easy way to boost your business. But how do you do it? How do you publish content, or, in the first place, what are some types of content the web industry requires?
Here is a list of a few types of content that the web industry can use to attract new clients:
A mixture of website design + website content
If you are a web designer, you already know how to use web design to send your message and woo visitors. But when you mix web design with website content, the conversion rates increase even more. This works especially well on your ‘book our services and other sales pages.
Blog posts that include DIY website changes
There are many people who are your potential clients, but they want to try things by themselves first. Help them out by writing DIY website changes blog posts. Whenever they need big web designing services that they can’t do themselves, they will recall your name. This way, you won’t need to send pitches to companies. Instead, they will come to you by themselves as warm clients.
Mini ebooks that contain checklists of quality web design
If your blog is attracting visitors, take it to the next level by writing mini ebooks. These ebooks can be somewhere around 8 to 20 pages. You don’t even have to create an exclusive ebook. Just convert your most popular blog posts into PDF forms, and you will be good to go. You can ask your visitors to submit their email addresses in exchange for the ebooks. This way, you can build a large email list that you can monetize the list later.
Infographics on how web designing can be used to boost conversions
Nothing beats a well-made infographic. Yes, blog posts are there to educate your website visitors, but you can go one step further to beat your competitors with infographics. In fact, some people have aced their infographics game so well that their competitors use their infographics and give them credits. Again, you can ride on the shoulders of others.
Case study of well-designed websites
Showcase your expertise by riding on the shoulders of others. Take a well-designed website and tell your visitors exactly why it is working. For example, let’s assume that Flipkart has introduced a few new elements on its desktop website. Do a case study on why Flipkart has introduced these elements and how it is going to benefit from the changes. If you have a case study of a website designed by you, that’s even better.
Videos on how you can provide benefit to businesses
You can also take the help of content writing services to step into different marketing channels. Start making videos on how your services can bring benefits to different businesses. YouTube is the second biggest search engine on the Internet. While blog posts will bring in clients from Google and Bing, another set of clients can come from YouTube.
Email campaign for people who have subscribed to your email list
The email list built from giving away products like ebooks can also become a channel for getting clients. A copywriter can write an email campaign for you that takes the potential clients down the sales funnel and ultimately brings a lot of clients to your web designing business.
These were just a few examples of types of content services for the web design industry. There are many other ways through which you can use content writing to boost your business, such as:
- A niche knowledge hub on web designing to build your credibility
- Product reviews of popular web designing tools
- Social media content that includes copies, posters, and captions
High-quality content can benefit web designers in many ways. It can bring new visitors to your website and can convert the already present visitors into clients. But it takes time and effort to create good content. If you are busy with your web designing, it is better to take a helping hand.
You can hire content writers who have years of experience in writing email series, blog posts, ebooks, and other material. At Content Assistant, we have a dedicated team of writers who create customized content at affordable prices. If you need content writing services or have any questions related to it, feel free to contact us at firstname.lastname@example.org.
Rashmi Singh is a Freelance Content Contributor at Content Assistant. She has 5+ years of experience, has served 50+ happy clients from different business niches. She is an extremely versatile writer and creates content that ranks on SERPs.